Single mom gets help to overcome COVID setback

October 21, 2020
Helping the Hustle recipient Nicole Miller and her 13-year-old son, Alex.
Helping the Hustle recipient Nicole Miller and her 13-year-old son, Alex.

Like many Jamaicans, Nicole Miller suffered tremendous setback due to the novel coronavirus pandemic. A single mother of six, Miller reached out to Pepsi- Cola Jamaica, through its 'Helping the Hustle' initiative, which was launched to help bridge the gap between income loss and keeping small businesses open amid the Covid-19 pandemic.

"I had to try for my children and my mother," said Miller, who is responsible for the care of her children, one of whom has special needs, and her mother. The determined mother said she required "some much-needed assistance" to keep her family afloat.

50 winners

As fate would have it, she was selected among the 50 winners in the Helping the Hustle initiative and was given cases of product from Pepsi-Cola ,which she now sells from a recently constructed stall.

"This will help me to earn the money to get my children back on track with school, especially my daughter, who is in grade 11, and my son, who is very smart and has the potential to be something in life," the Cockburn Gardens, St Andrew resident said.

Ever-Gaye Style-Morris, Pepsi's brand manager, said that the company is glad to partner with Jamaicans as they try to bounce back from the economic effects of COVID-19. "These are the stories that we wanted to be a part of, stories that will not only change the lives of the shop owners, but people around them. It was inspiring to see that even though Nicole has a lot happening, she is trying her hardest to make life better for herself and people depending on her," Style-Morris said.

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