Sevenz eyes musical breakthrough

Dancehall artiste Sevenz believes that he is on the verge of a major breakthrough as his single 100 Million, produced by Dunrich Muzik, is generating a major buzz in the streets.

The get-money song, accompanied by sparkling visuals, was released three weeks ago.

"The feedback has been incredible so far. Crazy people ah link me. The whole Santa Cruz, Junction, the whole parish (of St Elizabeth) ah say Sevenz," said the artiste, whose given name is Neil Orr.

A resident of Santa Cruz, Sevenz is one of a new vanguard of artistes along Jamaica's south coast pushing the trap-dancehall sub genre which is obsessed with 'chapping', hustling, extravagant cars and flashy lifestyles.

"Chopping songs are popular in the entire island. If you check the ratio, everybody ah sing chapping songs, it is just the in ting. Everybody ah sing chap music even inna the bread basket of St Elizabeth. Every bar play chap music, ah the in ting," he said.

Sevenz recorded his first single in 2013, a collaboration with Lava, but he did his first professional song in 2019, and he has not looked back since. He has been honing his skills by logging several hours in the studio.

IMPRESSIVE PERFORMANCES

Before the pandemic, he gained a decent underground following with impressive performances at events such as 51/50 hosted by BroBro Ent in Kingston, and others like Ignite Brunch, Dip and Igloo in St Elizabeth. He believes that his career trajectory has been hampered by the COVID-19 pandemic but he remains optimistic.

"If it wasn't for the COVID, I would have got a bigger buzz. It is a big disadvantage not only to the music, but the economy, no party, no entertainment. But mi ah gwaan cope, but I am working with the social media platforms and get my songs out there. Mi ah fighter," he said.