Savage developing skin-lightening product line

October 02, 2020

Dancehall artiste Savage has always been one of the genre's poster children for skin bleaching, even releasing a 2016 single dedicated to his skin-whitening practices.

Today, the artiste is looking to sell his 'secret skin lightening' formula to the world as he looks to develop his own line of products.

"Di people dem always a ask me, 'Savage, a weh yuh use pan yuh skin bredda?' Right now mi inbox full a message cuz di people dem wah know the secret. Mi a go gi dem it innu, so right now mi a develop my own line a products. It's still in the early stages of planning but mi have the formula already so as soon as mi iron out the details, mi a go drop it," he told THE WEEKEND STAR. "Mi have mi specialist right now a add to weh mi have and we a get the website together right now. The line a go name 'Savage Clean Skin' and it a go hot. The music business is more than just making songs. Money deh deh fi make in other areas. Mi see di business opportunity out deh and mi a take it."

Savage said that the thrust to get his product line on the market came due to the COVID lockdown.

"Mi always see the baller dem, the track star dem a do dem thing while still setting up other businesses, and a now me really a see how smart that is. You can't ever have all your eggs in one basket, it's good to expand," he said. "As artistes we can do music and still open up we businesses, because in times like these when music is at a standstill, you can have the business to fall back on." The entertainer said that although the skin bleaching market is a highly competitive one, he feels he already has an edge .

"When somebody can look at you and see that your products work, yuh nuh need fi ask dem twice fi support it. So mi nah worry about who already a do dis. Memba say from day one, a me say 'clean skin'," he said. Savage said the product line will have creams, soaps and oils.

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